10 Questions...on investing in family-owned businesses for David Hoopes
Though
many researchers have long regarded family-controlled corporations as
less efficient or more susceptible to mismanagement than larger
companies, David Hoopes, associate professor of management, co-authored
a paper this summer in Family Business Review that argues the opposite
is often true. Here, he explains the management benefits to family-owned
businesses and how that can impact your investment strategy.
Do family-owned businesses make up a large percentage of public
companies or are we talking about a pretty limited scope here?
Ford, Bechtel, Heinz, Johnson & Johnson, Wal-Mart, Ikea – those are some
pretty big names and they’re all family-owned. Thirty-four percent of
the Standard and Poor’s 500 is family-controlled.
What are the common issues investors raise about family-owned
businesses?The first point they argue is
that family-controlled businesses are not as accountable for their
actions and might end up squandering all of the company’s profits on a
new corporate jet or a lush office. The second is that nepotism can play
huge where you might hire your lazy brother and waste money through
failed resources like that.
They seem like legitimate claims. How do you respond to them?
We’re talking about publicly traded
companies here, so it makes sense that any company that must report to
its other stockholders would feel the affects of such actions because
they will show up in the books and then in the stock price. In other
words, they won’t do these things because owners are worried about stock
price more than anyone else. Also, a central theme is that when it’s a
more tightly controlled firm, they’ll be more involved in management
decisions, not just ownership decisions. The result is a better cost
structure. If owners and managers are one in the same, then their
incentives to see the company succeed are the same. That’s not always
the case with other companies where managers may have separate agendas
from owners.
How can managers’ and owners’ incentives be different at firms
with a larger ownership base?
It’s not always true that the things that
are good for managers are good for owners. A lot of firms in the ’60s
got into far-flung ventures pretty distant from their core business. For
example, General Mills owned Eddie Bauer, Izod, Red Lobster and some
other holdings. Some people thought the reason these corporations were
stretching into different businesses was because the managers were
pushing them into it so they could have large-firm management experience
instead of small-firm management even though it might not be as
profitable. Aligning manager and owner incentives in things like stock
options helps make incentives the same for both parties.
But we’ve seen
with the accounting scandals that stock options for managers can be a
bad thing too, right?
You’re less likely to have such an issue in a family-controlled
business because the owners would be very involved in the firms’ daily
practices and closely scrutinizing the books. In contrast, it took an
accountant to blow the whistle at Enron. The idea is that with a
family-controlled business, there wouldn’t be anywhere to hide such
corruption.
We’ve talked
about debunking some of the perceived negatives of family-owned
businesses, but what about the primary advantage for investors?Owners
are thinking much more for the long-term future of the company. They’ll
be more patient and not basing considerations on short-term metrics as
much as other firms might with owners coming in and out. As an investor,
you don’t know what new owners are thinking – it’s possible they’re
looking to turn the company around, make a quick profit and then leave.
Do they have a different type of internal climate?
We also found family-owned businesses
tend to invest more in training, education, and salary for their
workers, and they tend to pay their senior managers less. It all gets
back to the long-run view for the company.
Do all those benefits mean they’ll always be better investments?
Obviously you have to look at their
performance and other aspects of the company. Also, because they tend to
have owners and managers thinking for the long term, that also means
family-controlled businesses will benefit long-term investments the
most. If you’re looking for a six-month turnaround on a stock,
family-controlled businesses may not be the best investment.
How can investors determine if a company is family-controlled?
It’s pretty easy because they’re publicly
traded – most of this stuff is on Yahoo! Finance. Giving a plug to my
co-author, Danny Miller, he wrote a book, Managing for the Long Run,
which looks at such firms with good management structures so that could
be a good resource too.
Do you think
enough investors look at this aspect of management?
I don’t think that
many individual investors look at management and ownership before
investing companies at all. If they look at anything, they pay attention
to who is on the board of directors, but the literature shows that
doesn’t change anything. I think looking at ownership should certainly
be a part of every stock purchase decision. |