10 Questions…on the Small Business Revolution with Alberto Alvarado
As the local district director of
the Small Business Association and a product of East Los Angeles,
Alberto Alvarado has seen first-hand how rapidly minority- and
women-owned businesses have prospered in L.A. and across the country.
Here, he discusses why such a rash of small businesses have sprouted and
how that has transformed the way cities look to boost their economic
development.What does the SBA do?
Our office is one of 68 offices around the country, serving the counties
of Ventura, Santa Barbara, and Los Angeles. We also happen to be the
largest office in the country. We have three main functions: We provide
financing to businesses to the tune of about $5.6 billion per year; we
link government buyers with small business sellers through a procurement
program; and we do a lot entrepreneurial training for those starting
their own small businesses.
Why the focus on training?
Most people who start small businesses are good technicians – they know
how to make the widget because they’ve been doing it their entire lives.
What they may have problems with though, and one of the main reasons
businesses fail, are management issues. Things like marketing, managing
staff, and handling office logistics aren’t as second nature so that’s
where we can help.
It seems a lot of your programs are
focused specifically on helping women and minorities get small
businesses up and running. Why?
We are always looking for places and communities that need
additional help; cities that need some additional economic development
help. It just so happens that women and minorities are the two fastest
growing business enclaves in the country.
How much are they growing?
Women are forming businesses at two times the national average and
minorities are forming them at three times the average. It’s what people
are calling “emerging markets.”
It sounds like you’re not big on that
term, “emerging markets.” Is it a misnomer?
I grew up in East Los Angeles and so I think it’s kind of funny that
women and minority businesses are referred to as “emerging” because
these communities have been here for a long time. What’s emerging is the
realization that there’s money to be made within these communities.
So why are we seeing more and more
businesses run by women and minorities?
There are a few reasons. The first is that a lot of immigrant
communities are entrepreneurial by nature. People may get their start in
this country by hitting the streets selling oranges, then they build a
corner grocery store, and then possibly move into running a specialty
food stuffs business. Another reason is that it could be the natural
growth curve for some communities – it may be a bit delayed as the
community has grown, but all of a sudden, you see two, three, four small
businesses and it becomes contagious.
Are the communities themselves
actively promoting small businesses?
That’s a third reason, the old “chicken or the egg” – did the businesses
create a thriving community or did the community help the businesses
thrive. Some communities are recognizing the value of small businesses
so they’re outwardly promoting and recruiting small businesses and
seeking government and private sector help and services to do so.
What has changed to make small
businesses a viable option for cities to beef up their economic
development?
Once upon a time, it was the giant corporations that were the principle
job creators for an area. Now, that’s completely reversed. Businesses
with 500-plus employees are growing at a much slower rate than those
with one to 10 employees. That’s true here in Los Angeles, and frankly,
around the world.
Does that mean you think the power
of a giant corporation to help an area thrive has gone by the wayside?
No one in local government is going to turn down some huge manufacturing
giant from coming to their city or county, but they are also realizing
the value of small businesses because that’s where the innovations and
major growth are happening. More and more, we’re working with large
companies who want to tap into the power of small business markets and
these communities.
Do you think this growth in
minority- and women-run businesses is going to level off at some point?
We see it continuing and really skyrocketing. It’s a phenomenon we’re
seeing around the country and as immigrant populations grow and more and
more women look for their own careers, it’s a way for them to be
involved in all facets of civic society. It’s kind of the American Way –
a way for them to amass their personal wealth and get a piece of the
rock. |