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Dean James T. Strong
Welcome to
The Report, CBAPP's newsletter, where we give you a glimpse of the
great people working and great programs and events happening within the college each
month. If you have any ideas, comments or questions about the newsletter,
please e-mail me at
jstrong@csudh.edu
Administration
James T. Strong
Dean
Kaye Bragg
Associate Dean
Kenneth Poertner
Director of Graduate Programs
Ryan Brandt
Editor
Reza Boroon
Web Designer
Department Chairs
Mohamed El-Badawi
Accounting and
Finance
Raoul Freeman
Information Systems and Operation MGT
David Hoopes
Management
and Marketing
Iris Baxter
Public Administration
Richard Palmer
Political Science/ Economics/Labor Studies
General Contact
Judy Case
Dean's Office
310-243-3548
Newsletter
Archives ***
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Photo courtesy Gary Kuwahara |
| Longtime CBAPP adjunct faculty member
Barbara Young has coordinated the African American Initiative's efforts
for the CSU. |
African American Initiative Gets Word Out about the CSU
Three years ago, movers and shakers in the African American community got
together with Chancellor Charles Reed to discuss the flagging numbers of African
American students attending college and in particular the CSU. That meeting led
to the formation of the African American Initiative, a multi-faceted outreach
campaign driven through 56 African American mega-churches throughout the state
to inform not only prospective students but also their parents that a college
education was within reach. The results speak for themselves: the number of
enrolled African Americans system-wide jumped six percent from 11 percent in
2003/04 to 17 percent in 2006/07 and the CSU expects the numbers to continue to
rise.
Full story
10 Questions…on Marketing to Latinos for Roberto Orci
When CBAPP Advisory Board Member Roberto
Orci became a founding partner of a Latino advertising agency in 1988, the
Hispanic population in the U.S. was 20 million. Today, it’s 45 million and
is targeted to become 60 million by 2020. That population spike has created
a major market that most of the world’s top companies have tapped into. Orci
is now the president of Acento Advertising, an ad agency focused on the U.S.
Hispanic market with clients including Wells Fargo, Staples, and the
SuperValue group of supermarkets (Albertsons in SoCal). Here, he explains
why simply translating ads into Spanish won’t work and why most Fortune 500
companies are taking a hard look at this growing market segment.
Full story
CBAPP and Campus News
Class of 2008
Celebrates Commencement
On May 23, CSUDH held its
commencement ceremony in the soccer stadium of the Home Depot Center (HDC). The
program included a keynote address by media icon Tavis Smiley and remarks from
the university’s newly inaugurated President Mildred Garcia. Throughout the
ceremony, the Class of 2008 graduates were challenged to become leaders in the
state, the nation, and the world.
Full story
Commencement Student
Profile: Don Manning
While many Class of
2008 graduates are preparing to pound the proverbial pavement to look for
their first “real” job, graduating senior Don Manning, business
administration, is setting his sights higher: He would like to become the
chief executive officer of Macy’s Inc.
Full story
Jan Vogel Named CSUDH
Alumni Advocate of the Year
Each year, the 23 campuses in
the CSU system recognize one of their alumnus/alumnae for advocacy efforts
he or she has made on behalf of the university at local, state, or federal
levels. Jan Vogel (B.A. political science, 1974), executive director of the
South Bay Workforce Investment Board was recently named the CSUDH Alumni
Advocate of the Year. As the award recipient, Vogel spoke at the
Undergraduate Commencement on May 23.
Full story
Newsmakers
Mohamed Hashem,
(B.A. Computer information systems, 2006) is a
programmer/Web developer with Carnegie General Insurance Agency in
Camarillo, California. As one of two full-time developers, he is paving the
way for the company’s technological migration from Classic ASP to the .NET
world. With Carnegie General for just a year, he received a successful early
review and looks forward to pursuing project lead work with the company in
the coming months.
If you are interested in becoming active in Friends of the College or would
like to receive information on Friends Mixers and other upcoming events,
please contact deanstrong@csudh.edu.
Newsletter Archives:
Please click here for CBAPP newsletter archives.
CSU Dominguez Hills • 1000 E. Victoria Street • Carson, California 90747 • (310) 243-3696
Copyright © 2008 CSUDH. All rights reserved. If any of the material is in violation of a copyright, please contact
copyright@csudh.edu.
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