CBAPP
Sports Entertainment & Hospitality Management
Because of the high demand for Sports, Entertainment and Hospitality (SEH) business professionals, the California State University Chancellor directed CSUDH to establish a new major in SEH. This will allow CSUDH to capitalize on its unique geographic location as well as its partnership with the high profile, high-caliber Anschutz Entertainment Group (AEG). AEG’s business portfolio includes some of the biggest names and brands which can help raise the profile of the DH campus and offer students exposure to world-class hospitality, sporting and entertainment events. The recruitment of superstar soccer player David Beckham to the L. A. Galaxy is attracting massive media attention and creating a publicity opportunity for SEH.
The CSUDH campus houses the Home Depot Center (HDC), a unique $150 million 125-acre combination of four sports facilities for soccer, tennis, track and field, and in-door Olympic cycling, as well as the CSUDH baseball field. The HDC is the home of two of Major League Soccer’s most prestigious teams, the L.A. Galaxy and Chivas USA. At the same site, AEG also plans to build an upscale hotel for sports stars and corporate team-building.
CSUDH President Garcia wants to promote this diverse urban university and develop its college life that includes the community, HDC and a culture of soccer-loving fans.
SEH is a specialized program in several rapidly growing industries - the number of positions for SEH majors is expected to grow by 14% nationwide by 2014 and the average starting salary for an SEH position was $25,700 in 2006 (according to the U.S. Bureau of Labor Statistics).
SEH majors will have the opportunity to apply their skills as interns in sports centers, resorts, hotels, clubs and restaurants. Possible internships for the CSUDH SEH Program are:
Home Depot Center and its sponsors such as Herbalife Walt Disney World College Program
IMG
Cruise ships out of LA/ San Pedro/San Diego harbors
Anaheim convention center
Disneyland
Universal Studios
Knotts Berry Farm
One of the prominent golf courses and country clubs in greater LA
One of the myriad LA hotel chains and restaurants
Scholarships are available for SEH majors.
The CSUDH SEH program is unique as it offers three components: Sports, Entertainment and Hospitality.
CSUDH’s SEH program’s competitive advantage is its location:
The greater Los Angeles area is the entertainment capital of the world.
CSUDH’s SEH program is the right place at the right time:
“What you have in front of you is challenging but very exciting ... Southern California is such a hub for sports from traditional teams and facilities, such as the Lakers, Clippers, Kings, Angels, Dodgers, Ducks, Staples Center, Anaheim Stadium and Honda Center to new sports and facilities, such as the LA Avengers, Home Depot Center, LA Galaxy, California Speedway, and Long Beach Grand Prix. I don’t think any school or program has tapped into the abundant resources here.”
Jim Liaw
President, Co-Founder
FORMULA DRIFT HOLDINGS, LLC
www.FormulaDrift.com
There are several premier theme parks and hundreds of hotels, resorts, golf courses, restaurants, casinos and night clubs.
Headquarters of most of the movie production companies are located in the LA area. (link to web sites)
CSUDH is located where the SEH jobs are!
Path to Graduation
| Spring 08 | Fall 08 | Spring 09 | Fall 09 | Spring 10 |
Required core courses: |
||||
| MKT 452 | SEH 310 | MKT 452 | SEH 310 | MKT 452 |
| SEH 448 | ||||
| Electives: | ||||
| SEH 496 | SEH 496 | SEH 496 | SEH 496 | SEH 496 |
| MKT 451 | SEH 495 | MKT 451 | SEH 495 | MKT 451 |
| MGT 416 | MGT 416 | MGT 416 | MGT 416 | MGT 416 |
| PSY 480 | PSY 480 | PSY 480 | ||
| REC 335 | REC 335 | REC 335 |
Sports, Entertainment and Hospitality Management Concentration (24 units) (CSUDH Catalog Addendum Fall 2007)
A. Required Courses (4=12 units)
MKT 452 Sports and Entertainment Marketing (3) Professor Melissa St. James
SEH 310 Sports, Entertainment and Hospitality Management (3)
SEH 348. Principles of Travel and Tourism
(3)
SEH 448. Hotel and Resort Management (3)
B. Select four courses from the following (12 units)
MKT 451. Trade Show and Event Marketing (3) Natasa
SEH 330. Managing Sports Facilities (3)
SEH 495. Special Topics in Hospitality Management (3) Natasa
SEH 496. Internship (3) Natasa
MGT 416. Leadership (3) MGT adjunct
PSY 480. Sports Psychology (3)
REC 355. Management of Recreation and Leisure Services (3)